In the last entry, we defined the "F" in PROFIT, Fixate Attention. This time around, we define

I – INITIATE a response.

When you have convinced your subscribers to open your email message and read its contents, you gotta get them to respond.

You want them to take action. Click a link. Go somewhere. Ultimately, do something that's going to make you money.

One of the best ways to accomplish this is summed up in a simple catch phrase that Jimmy D. Brown has been teaching for years: "useful, but incomplete".

It simply means this: your messages must provide content that is "useful" to your subscribers (otherwise, they'll unsubscribe faster than you can say "oops"!), but is also "incomplete" in that there is some additional offer that could enhance or maximize that content.

Ex. You might write an article that shares "7 Ways to Profit With Autoresponders" to send to your list. That's "useful" information to those who are interested in that particular topic. It's also "incomplete" because they need an autoresponder service to put the information into action. That's your cue to promote your recommended autoresponder service.

Now, we're going to talk a bit more about "useful, but incomplete" in the sixth lesson of this series as I give you a crash course in "email copywriting" that's never been shared before anywhere publicly. People often ask me how I get such great results from my mailings. Trust me, it's not that I have a watch going back and forth to get you in some kind of hypnotic trance. It stems from "useful, but incomplete" and involves a very specific (but simple) email copywriting formula that I have been using successfully since 2000. We'll talk about that in lesson six.

For now, I want to quickly mention something that's oftentimes talked about – but not really. It's sometimes said out loud but only for appearance purposes. Some folks will say aloud, "Give your subscribers real value" while quietly passing you a note under the table that reads, "I'm just saying that so they feel good. Sell to them, sell to them, sell to them!"

If you want anything out of your list, you've gotta put something into your list. And that is{++++} "value". By the time you finish this course, I'll guarantee you that you'll be ready to buy whatever I ask you to buy. Why? Because you'll KNOW beyond a shadow of a doubt that I have provided useful information to you. You'll be genuinely moved by my sincere effort to give you quality lessons, and you'll reciprocate by spending a few bucks with me.

(Or, you're a freebie seeker and you'll never buy from me or anyone else and you'll wonder why no one is buying from you.)

If you learn nothing else from this lesson, learn this: The real secret to getting staggering results from your email marketing is to make a difference in the lives of your list members by giving them something they can use.

When you provide valuable content and resources that your subscribers see results from, you won't be able to stop them from taking actions that make you money.

It begins and ends with your commitment level to them. It begins and ends with what you can do for them, not what they can do for you.

Seriously, you build loyalty by providing value to your subscribers. If they're able, they'll buy. If they can't buy, they'll participate in your project. They'll answer your surveys. They'll defend you at the forums. They'll recommend you when they can. They stay subscribed long after they've hit the "remove" link on other lists. They'll be loyal. And you can't put a price on loyalty. Making money is on autopilot when you have your subscribers' loyalty.

Let me give you a quick example: When everyone is buzzing about a new big product release in the internet marketing world, I actually have people come to me and say "What's your affiliate link. I'd like to buy it through you." Why would someone go out of their way to buy from me – without me even asking? Because they're loyal. And why are they loyal to me? Because I've been loyal to them in providing useful content lesson after lesson.

See how to "I – Initiate a response"?

If you've been paying attention, you'll see that I just gave you a tremendous clue to getting people to respond. If you weren't paying attention, re-read this section where I talked about providing "Value".

Don't move on to the final step in the system until you've figured out "value".

On to "T"…Thwart the filters