In our introductory lessons to this series (ending with Thwart the Filters), I briefly identified each of the components of the List Profit System. Beginning with today's lesson, I'm going to give you some specific action steps for each of the six steps of the system. In this lesson: "P – PROMOTE your list." Today [...]
Tag Archive: permission-based marketing
List Profit System: Definitions – Thwart the Filters
In the last post, we discussed the "I" in List PROFIT System (Initiate a response). This time, we define T – THWART the filters. You've done a lot of great things so far. You've got people to your site. You've convinced them to join. You've prepared a proposal. You've crafted a great subject line to [...]
List Profit System: Definitions – Initiate a Response
In the last entry, we defined the "F" in PROFIT, Fixate Attention. This time around, we define I – INITIATE a response. When you have convinced your subscribers to open your email message and read its contents, you gotta get them to respond. You want them to take action. Click a link. Go somewhere. Ultimately, [...]
List Profit System: Definitions – Fixate Attention
Last time up, we talked a little about offering a proposal (the "O" in the List Profit System). Today, F – FIXATE attention. When your emails successfully arrive at the inboxes of your subscribers, another task awaits – getting them to actually open your message and read it. This is going to depend upon your [...]
List Profit System: Definitions – Offer a Proposal
Last time, we defined the "R" in the List Profit System. This time around, we'll define the "O." O – OFFER a proposal. Let me make a statement LOUD and CLEAR right here. (If you're a greedy, self-centered, get-all-you-can-get, drain 'em dry kind of person, here's your warning to stop reading. Or, better still, keep [...]